Lead processed successfully
COMPLETED
Decision
SMB tier — notifying sales directly
Timeline6 steps
- Creating CRM record…
- Enriching lead with AI…
- Routing decision…No path
- Notifying sales channel…
- Sending confirmation…
- Finishing run…
Lead
Mary Jane
maryjane@northwind.io
Northwind Robotics
LEAD-2026-04-18-0118New recordInsights
Small robotics shop evaluating HR workflow tooling. Message mentions 'approvals built in' — promising fit. No prior touchpoints.
Industry
Industrial robotics
Headcount
50-200
Region
US-W
Intent
medium
Delivery
- Slack
- Email confirmation
Advanced details
Decision trail
- is_enterprise → no
Context
{
"in": {
"name": "Mary Jane",
"email": "maryjane@northwind.io",
"company": "Northwind Robotics",
"companySize": 85,
"message": "Exploring workflow platforms for HR onboarding. Prefer something with approvals built in."
},
"out": {
"create_lead": {
"leadId": "LEAD-2026-04-18-0118",
"isNew": true,
"createdAt": "2026-04-20T02:23:28.565Z"
},
"enrich_lead": {
"industry": "Industrial robotics",
"headcountBand": "50-200",
"region": "US-W",
"intent": "medium",
"summary": "Small robotics shop evaluating HR workflow tooling. Message mentions 'approvals built in' — promising fit. No prior touchpoints.",
"enrichedAt": "2026-04-20T02:23:29.685Z"
},
"is_enterprise": {
"decision": false
},
"notify_sales": {
"delivered": true,
"channel": "#sales-inbound",
"messageTs": "1713450140.001"
},
"send_confirmation": {
"delivered": true,
"channel": "email",
"template": "lead-received",
"sentAt": "2026-04-20T02:23:30.905Z"
}
}
}Events12
STEP_ENTERED
{
"stepId": "create_lead"
}STEP_COMPLETED
{
"stepId": "create_lead",
"status": "COMPLETED"
}STEP_ENTERED
{
"stepId": "enrich_lead"
}STEP_COMPLETED
{
"stepId": "enrich_lead",
"status": "COMPLETED"
}STEP_ENTERED
{
"stepId": "is_enterprise"
}STEP_COMPLETED
{
"stepId": "is_enterprise",
"status": "COMPLETED"
}STEP_ENTERED
{
"stepId": "notify_sales"
}STEP_COMPLETED
{
"stepId": "notify_sales",
"status": "COMPLETED"
}STEP_ENTERED
{
"stepId": "send_confirmation"
}STEP_COMPLETED
{
"stepId": "send_confirmation",
"status": "COMPLETED"
}STEP_ENTERED
{
"stepId": "end"
}STEP_COMPLETED
{
"stepId": "end",
"status": "COMPLETED"
}